The EDDM Retail USPS program is very easy to use and to understand. Thanks to this direct mail system you are actually able to target new customers via saturation mail and the best thing of all is that you don't need mailing lists or permits. This means that thanks to the EDDM Retail USPS program you will be able to send out mail pieces to potential customers without applying individual names and addresses. All you have to do is choose postal routes where you want your mail to be delivered, and USPS will handle it from there.The target areas where you want to send your mail pieces can be selected by neighborhood, by city, zip code, etc. On the web site of USPS you will be able to try out free online targeting tools and select your delivery areas.
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